a Radio Infomercial Right For Your Business?
As a sales tool, a radio infomercial is very powerful. Eighty-five to
90% of all calls that come in are typically sales. Radio is relatively
inexpensive medium and block programming is a relative bargain when it
comes to advertising. With that information, you may be asking yourself
if a radio infomercial is right for your business. Let’s look at
a 10 ways to evaluate if a radio infomercial is right for you.
is your product something people will buy? This is a valid question.
Ask yourself what is the perceived necessity that your product fills.
If you can answer the question with an affirmative, then you are ready
to move on the details.
Second, is there a compelling core story regarding
the product? The concept behind a 30-minute infomercial is to educate
potential consumers while
convincing them that they cannot live without the product you are selling.
It really doesn’t matter what that product is, it simply must fill
a perceived need. We create your radio infomercial as a “show” centered
on the core story of the product. This “story” needs to be
told with passion and by a guest who is absolutely passionate about using
Third, the main guest must be rock solid with regard to
the complete knowledge of the product. Do you have someone who can
talk about this
product in a concise, but passionate way and translate the formality
of the specifics into the reality of the average user? While a good
producer can coach your talent, it can never recreate the passion.
Fourth, do you have testimonials from users? If you are launching a
new product, there is probably a test group that can give some positive
If your product has been around for a while, you probably have quite
a few. You will want to select about 20 articulate age appropriate
individuals who can give your infomercial the credibility.
incentive do you have to offer a potential consumer? The “Call
to Action” is just as important as the product itself. Why should
the consumer call now? Do you offer free shipping, a free book, etc.?
Infomercials perform better when there is a sense of urgency. The consumer
is getting all this great information and the product is useful, now
what is the hook? Many times the perception of a great deal for the
first 100 callers is important. Of course no matter how many calls
they all get the same great deal, but perception helps the urgency
is the pricing associated with your product viable for radio? Products
that sell for less than fifty dollars do two to three times
better than products over fifty dollars. Can your product sell for
$39.95 and still make a commission for you or your organization?
you make enough money to reinvest in your advertising? In network marketing,
selling product can drive your business and make you
millions. Radio infomercials took one company from $10 million in sales
per year to over $200 million in sales in just 18 months. It worked
because the equation of return was balanced. The product sold for $39.95
the commission on the sale was $15.00. The expectation for the product
was for every $100 invested the advertiser should make 40-60% in sales
(3-5 orders). Obviously you are losing money, but the key to the success
of this company is the long-term residual income. With proper follow
up, a $15 sale can easily become a $180 dollar return over the course
of a year.
Eighth, do you know how to help your downline duplicate your
success? This is a major factor in using a radio infomercial to build
marketing business. The term we use is Cooperative Advertising or COOP
for short. It is when a group of people combines their money to create
a larger sum of advertising to leverage a better return and share the
risk of failure. Understanding how this works is very important to
the long-term growth of your success.
Ninth, do you have a stable company?
Will the potential growth be a contributing factor to destabilizing
the value of the product in the
form of customer
service or delivery?
Tenth, do you have the follow up? The backend
of the radio infomercial implementation is intricate. It is not as
easy as it looks. Radio
is a tool for driving sales, in most cases the value of the sale
determined down the road when the customer orders a second and
a third time. Do you have the ability to drive the follow up for the
These ten items are meant to assess and prepare you for
the implementation of radio advertising. The good news is that each
item has been
successfully tried and tested and made millionaires of many.
plan is well documented and the equation for success is well
all advertising is a risk and fools only guarantee success, we
can point to a long-standing history of success and a long list
from failures. For a FREE Consultation on radio infomercial
development for your company contact us at the numbers listed
below. If you
can answer this question: “Would you pay me $10,000 today
for a $1,000,000 tomorrow,” then lets get serious and create
a master sales piece to your arsenal.
Chad DeFerrari is the President of CDF Media Inc. with a 18 Year
Background in Broadcast radio as a host, producer, and consultant.
888-586-1256 X 500